A good web design is not enough to attract customers in this highly competitive market today. It is important to make the website conversion rate optimized. Here are four design principles that will boost your website conversion rate.
The Call-to-Action must be put inside a container
You should place your call-to-action buttons and lead-generation forms in a container. This is the most important element for conversion. You cannot treat it like any other page element. Putting the call-to-action button inside a container helps to distinguish it from the rest.
Make good use of color theory and contrast psychology
The color is the most important element of all our visual cues. When choosing the perfect button color for your site, you should consider the ‘emotion’ that the color conveys. Then you should test it using A/B testing tools. You should choose a color that is a total contrast to the background colors on the page. For example, purple on royal blue is not a good contrast. You can add bright yellow instead. The idea is to make the main page element visible so that it draws the attention of the visitors. You can use color wheel tools to select colors for your website.
Directional cues must refer to call-to-action
Directional cues can help the visitors follow the direction at which they point. You should place your conversion goal in the place where directional cues or taking your visitors. This will increase your conversion rate.
Make good use of your whitespace
You should place ‘call-to-action’ buttons on white pages so that it’s easy to find and clearly visible. But you shouldn’t have too much whitespace between the content and the call-to-action.
You should remember these points while designing a website. These features on your website will help in increasing the conversion rate of your site and thus get you more revenue.